The work aims to study the design method of integrating traditional aesthetic ideas into cultural and creative products, so as to provide theoretical exploration and empirical research for the development of artistic systems for cultural and creative products. First of all, the literature analysis method was used to sort out and summarize Zong Baihua's aesthetic thoughts of artistic conception. Secondly, the inductive deduction method was used to analyze the commonalities between Zong Baihua's artistic theory and design thinking, and the design thinking method under the guidance of artistic conception theory was deducted. Finally, the aesthetic design thinking of the artistic conception was integrated into the cultural and creative design of Yungang Grottoes, and the artistic design method of the cultural and creative products was constructed, forming the cultural and creative artistic design process of Yungang Grottoes. It was concluded that the theory of artistic creation could be integrated into the whole process of cultural and creative product construction in Yungang Grottoes, and finally cultural and creative products with rich artistic conception were generated. Making full use of Zong Baihua's artistic theory to innovate the cultural and creative design thinking mode of Yungang Grottoes has promoted the development of the artistic system of grotto cultural and creative products, deepened the cultural connotation of cultural and creative products of Yungang Grottoes, enabled aesthetics to achieve new value in the field of design, and also provided new design ideas and methods for the design of grotto cultural and creative products.