Aiming at the problem that the sales scenario of cultural and creative products in the existing tourist attractions is separated from the user's tourism experience, the work aims to explore the method of introducing the user need problem and psychological empathy theory into the product design of tourist attractions in the process of the change and upgrading of the tourism industry. Through literature research method, comparative research method, survey research method, in-depth interview method, multidisciplinary synthesis and product design case study, the application of user empathy in tourism scenarios was analyzed, and the tourism product design method with psychological empathy ability was applied to verify the effectiveness of the design method proposed in this subject. The feasibility of product design of tourist attractions with psychological empathy was verified through the case of film museum product design. The tourism product design method with psychological empathy can guide the practice of tourism product design, and can effectively communicate the emotional appeals and experience needs of users and tourism scenarios.