In order to realize the diversity and different competition of cultural and creative products, the work aims to explore the cultural creative design method inspired by poetry culture, so as to promote the resonance between products and users, and realize the emotional value of cultural creativity and the regeneration of poetry cultural value. With the cultural factors of poetry as the entry point of cultural creative design, the method of applying empathy to the creative design of poetry culture was discussed. Based on the perspective of empathy, the divergence was analyzed from the "three realms" of poetry culture, the cultural creative design method of "poetry culture + empathy method" was constructed, and the cultural creative ideas were developed. The design practice of cultural and creative products related to tea ware was carried out with the element of "Out of the Suburbs", and the general model of creative design for poetry culture based on empathy was deduced. The empathy-based creative design method inspired by poetry culture can associate users with poetry culture by using products as the carrier, so that cultural and creative products can better meet users' needs and have more emotional values. It can broaden the basic ideas of cultural creative design and enrich the connotation of cultural creative design.