The work aims to analyze and summarize the embodiment of the aesthetics of clinging to simplicity in household product design by taking the innovation of daily life products as an entry point, with a view to broadening the methods and paths of integrating Chinese aesthetics into household product design. The cultural hierarchy theory of Introduction to Culture was combined with Donald A. Norman's three-level cognitive concept of cultural translation to develop ideas of culture translation. From the current situation of the application of simple aesthetics and modern design, the influence mechanism and application embodiment of simple aesthetics in the design of home furnishing products were analyzed in terms of the beauty of form, functionality, and connotation by sorting out the relevant design principles and combing with a number of application cases, with a focus on the application of the figurative design method of morphological plainness, appropriate functions, and simple and light symbols. The simple aesthetic style of translating and presenting the objects of modern household products is an epitome of the development of the combination of modern design concepts and traditional Chinese culture. The design innovation strategies proposed from the perspectives of instinctive form, behavioral function and reflective connotation provide a theoretical framework and realization path for the internal and external development of modern household products.