The work aims to explore the influence of customized wardrobe veneer texture on consumers' perceived image preference. The wood texture, skin texture and cloth texture frequently used in customized wardrobe products were taken as the research object, and divided into 12 types according to their characteristic elements. Questionnaire survey method was adopted to collect consumers' perceptual evaluation on each type of samples, and then the evaluation data were subject to factor analysis by spss software to obtain the main factor. Finally, the results were clustered to obtain three groups of clusters with the same image evaluation. Visual factor and sensory factor were the main factors affecting the perceptual evaluation, and cluster 1 was suitable for advanced simple style, cluster 2 suitable for light luxury style, and cluster 3 suitable for complicated style. It can be known that the lines, colors and pattern design elements of the texture are different, giving consumers different psychological perception. This study provides judgment ideas for the design style positioning of customized wardrobe, and also provides reference for the design direction of elements in its texture.