The work aims to explore the basis and strategy of packaging design that can reflect the Chinese national temperament and spirit from the category of Chinese philosophy and aesthetics to build a good cultural environment and shape the spirit of business ethics for the society. Firstly, the cultural problems of China-chic style packaging design were analyzed; Secondly, the practical significance of China-chic style packaging design integrating Zhu Zi's personality aesthetics was demonstrated from the social and economic perspectives; Thirdly, using the method of making the past serve the present, the specific strategy of the integration of ethical design was put forward. The ethical design of China-chic style packaging, which integrated Zhu Zi's personality aesthetic thought, can not only effectively solve the existing problems of China-chic style packaging, such as the form being more important than the content, the lack of cultural connotation and humanistic care, but also reflect the return of traditional virtues in the context, the aesthetic needs of consumers for national emotions, the cultural demands of enterprises for product packaging, and the pursuit of designers for Chinese original quality. It can be achieved through such strategies as bringing goodwill with pleasure, inspiring goodwill with examples, holding goodwill with actions, and improving in various forms.