The work aims to study the internal logic and cultural representation of production and construction of "red" visual symbols in design of cultural and creative products, to explore specific practice ways and paths. With the classic "red" style developed for Xinhua Daily as a model, the production and construction of "red" visual symbols was explored in terms of "materials" and "production methods". Techniques for production and construction of "red" visual symbols were summarized. Analysis of the classic "red" image showed that the construction of "red" visual symbols depended on the power of words, repetition, and imagination in the media, the practice of visual representation of meaning within the "red" visual symbol system, and the movement from the technical analysis level to the conceptual level, to creative "red" cultural and creative products through empowering media and combined innovation. As a way to continue the "red" legacy, "red" visual symbols have symbolic power. The production and construction of visual symbols should follow their own internal logic. Producing and constructing "red" visual symbols is a kind of narrative construction, which drives the shaping of visual symbols of "red" cultural and creative products.