design strategy of modeling was derived. From the perspective of semantics, the architectural remains of the Han Dynasty were interpreted, the architectural culture was explored, and the direct reference design strategy of the content was derived. From the perspective of pragmatics, the social functional value of the Han dynasty architecture was sorted out, and the series of combinatorial strategies were derived. Three-dimensional analysis of semiotics was adopted to explore the feasibility of combining traditional creation with modern design. The Han Dynasty architecture is ancient, and the composition system is diversified. It is a reflection of the lifestyle and concept of creation in the Han Dynasty. Applying Morris semiotics to analyze the Han dynasty architectural content, export creative design strategies from the three dimensions of semiotics and produce the Han Dynasty architectural cultural and creative products with rich connotation and diverse functions provides a useful reference for the modernity transformation of traditional ancient buildings and shapes new cultural values.