Aiming at the methods and means of intelligent technology in the design application of red cultural and creative products and the contemporary value conversion of red culture, the work aims to explore the design strategies and methods of combining intelligent technology and red cultural and creative products with practical cases as the starting point, so as to provide new ideas for the integration between red cultural and creative products and intelligent technology. With the cultural and creative product, "Sound Anyuan" intelligent story machine, as the design object, the design status of Anyuan red cultural and creative products was pointed out, and the design strategy of intelligent red cultural and creative products was analyzed and the method was summarized to complete the technology application of the practical object and the visual design translation with the red connotation of Anyuan. The strategy and innovation method of integrating intelligent technology into the design of red cultural and creative products were obtained. The feasibility and practicability of intelligent technology in the design of red cultural and creative products are verified through design practice. The design of intelligent red cultural and creative products is not only limited to the simple application of intelligent technology, but also lies in the depth of the expansion of red culture and intelligent technology in integration innovation, education innovation, communication innovation, marketing innovation and other aspects. Thus, the effective dissemination and inheritance of red culture in the new era can be improved.