The work aims to explore the value connotation and practical path of brand construction in inheriting Yi bamboo weaving techniques in Longpu Village and empowering rural development under the digital rural strategy. Based on the field investigation in Longpu Village, Honghe, Yunnan, it was found that the local Yi bamboo weaving industry had good conditions and prospects for developing bamboo weaving brands. It had significant advantages in bamboo resources, ethnic cultural resources, and geographical resources. According to the field research, the current situation and difficulties in the development of Yi bamboo weaving in Longpu Village were summarized, and the value connotation of the brand construction of Yi bamboo weaving in Longpu Village was explored, so as to promote the living inheritance of Yi bamboo weaving in Longpu Village and the goal of rural revitalization. At the practical level, the practical path for brand construction of Yi bamboo weaving in Longpu Village was explored from three aspects:brand architecture, brand image, and digital platform. The brand construction of Yi bamboo weaving in Longpu Village is conducive to continuing the vitality and inheritance ability of Yi bamboo weaving in Longpu Village, while enhancing the endogenous development momentum of rural areas and promoting rural revitalization.