Application of Pop Star Prints in Product Design

CHEN Zi-ying, TANG Yi

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (22) : 482-488.

PDF(546 KB)
PDF(546 KB)
Packaging Engineering ›› 2023, Vol. 44 ›› Issue (22) : 482-488. DOI: 10.19554/j.cnki.1001-3563.2023.22.053

Application of Pop Star Prints in Product Design

  • CHEN Zi-ying1, TANG Yi2
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Abstract

The work aims to inspire the application practice of product design by studying the context of the birth of the Pop Star prints, the connotation of reproduction, the reproduction unit and the double metaphor. Literature research method, comparative research method and case analysis method were mainly adopted. Based on the macroscopic background of consumer society, a more comprehensive literature study was conducted with Pop Star prints as the main object of analysis and summarized by means of horizontal and vertical comparisons. Reproducibility is the most fundamental characteristic of Pop Star prints. Warhol introduced screen printing to the creative process, creating a mass-produced production method, and displaying it with high-saturated colors. In the context of the consumer society, he sold star images as a commodity, using mechanical reproduction techniques to bring about a quantitative shock, satisfying the user's need for a product in a particular era, making Pop Star prints a machine product, a commodity bred by consumer society and celebrity culture. It is evident that Pop Star prints have inspired and informed the study of product design applications in the areas of , product presentation forms, and product production technique .

Key words

Andy Warhol; Pop Star prints; mechanical reproducibility; product design

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CHEN Zi-ying, TANG Yi. Application of Pop Star Prints in Product Design[J]. Packaging Engineering. 2023, 44(22): 482-488 https://doi.org/10.19554/j.cnki.1001-3563.2023.22.053
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