What Makes "Journey of a Legendary Landscape Painting" Successful:Research on the Visual Communication Mechanism and Design Application of China-chic Aesthetics

WANG Wen-juan, WANG Hui-xuan, LIU Tian-yu, SUN Yuan-bo, LU Zhao-lin

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (24) : 58-65.

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Packaging Engineering ›› 2023, Vol. 44 ›› Issue (24) : 58-65. DOI: 10.19554/j.cnki.1001-3563.2023.24.007

What Makes "Journey of a Legendary Landscape Painting" Successful:Research on the Visual Communication Mechanism and Design Application of China-chic Aesthetics

  • WANG Wen-juan, WANG Hui-xuan, LIU Tian-yu, SUN Yuan-bo, LU Zhao-lin
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Abstract

The work aims to explore how to make "China-Chic" more effectively meet the emotional needs of the public and get out of the limitations of "symbolization" under the new era background and cultural context, and then apply China-Chic aesthetics in modern design. Taking the program "Journey of a Legendary Landscape Painting mmunication mechanism of the China-Chic aesthetics. A case study was conducted on the China-Chic consumer App design based on the empirical analysis results. In the empirical analysis, it was found that the first thing that affected the performance of the China-Chic in the aesthetics of the China-Chic was the color, followed by the lines, and finally the composition. The key to the creation process of the China-Chic was to create an immersive "spiritual" experience. The creation process of the China-Chic should be based on the context of the times, and possess contemporary aesthetic value and focus on modern expression. The China-Chic consumer APP designed based on this result also showed good usability and beauty. The visual communication mechanism of China-Chic aesthetics provides reference suggestions for the design of modern China-Chic products, and is of great significance to the dissemination of China-Chic culture.

Key words

China-Chic aesthetics; empirical analysis; Journey of a Legendary Landscape Painting; visual expression; aesthetic measurement

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WANG Wen-juan, WANG Hui-xuan, LIU Tian-yu, SUN Yuan-bo, LU Zhao-lin. What Makes "Journey of a Legendary Landscape Painting" Successful:Research on the Visual Communication Mechanism and Design Application of China-chic Aesthetics[J]. Packaging Engineering. 2023, 44(24): 58-65 https://doi.org/10.19554/j.cnki.1001-3563.2023.24.007
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