The work aims to sort out the digital experience needs of youth groups with the intangible cultural heritage culture of Anhui flower drum lantern as an example, to accurately target user needs and promote the digital dissemination of intangible cultural heritage culture among youth groups. From the perspective of user research, the KANO model and KJ method were used to screen and sort out the different layers and priorities of the digital experience needs of youth groups. The study derived the digital experience preferences of youth groups in three dimensions of visual experience, functional experience and knowledge feedback, and proposed corresponding design strategies and design solutions for their preferences. Ten design attributes in three different design dimensions are prioritized to obtain the most recognized preference needs of youth groups in digital experience, which provides scientific theoretical guidance for the subsequent construction of digital experience services. The study also provides some theoretical references for the digital communication of other intangible cultural heritage cultures among youth groups.