The work aims to improve young female drivers' satisfaction with the emotional experience of automobile navigation interfaces and promote the growth of young female users' willingness to consume automobiles. Firstly, the SD semantic difference method was used to establish the semantic mapping relationship between the typical samples of the navigation interface and the perceptual image vocabulary. Secondly, the table method was used to obtain the perceptual image information of young women from the four aspects of layout, color, performance and experience, and an evaluation scale map was established, and then the above perceptual elements were classified according to the emotional hierarchy theory. The emotional design strategy of automobile navigation interfaces for young women's needs was proposed. Finally, the multi-level quantitative target was obtained as the source and basis of design strategy analysis, and the feasibility of the method was verified through design practice and design evaluation. The method of combining perceptual image design with emotional design can more accurately and effectively analyze the emotional preference of young women for automobile navigation interfaces, and provide a reference for the study of emotional experience oriented to gender needs.