The work aims to expand the methods and paths of folk culture communication from the perspective of interactive narrative design. The relationship between narrative and memory, memory and folk culture, interactive narrative design and folk culture transmission was sorted out to explore the deep relationship between interactive narrative design and folk culture communication, and explore and study the impact of interactive narrative design on folk culture communication by collecting relevant data and using core theories to establish data models. The results validated the positive impact of interactive narrative design on folk culture transmission and memory intermediary, the positive effects of implicit memory on cultural cognition and cultural identity, and the positive effects of explicit memory on cultural cognition. It proved that memory played an important role in connecting folk interactive narrative design and cultural communication. It was clear that interactive narrative design could improve users' cognition and recognition of folk culture, and provided certain reference for future in-depth research of relevant scholars. Interactive narrative design can expand the vision of folk culture communication research. It is of significance in strengthening the innovative development of excellent traditional culture and guiding people to set up cultural self-confidence, cultural self-improvement and cultural self-consciousness.