The work aims to apply behavioral experience theory to wine packaging design practice, reduce users' understanding and learning cost of interactive packaging, explore effective methods for applying theory to practice, and seek potential connections between production assembly and design. Starting from the framework of several stages of action in behavioral experience, the evaluation gap between the unconscious stage and the interactive execution gap in the user behavior stage was extracted. The theory was combined with the design practice, focusing on the design of refined unconscious stage, the execution gap and the evaluation gap. The theory was integrated into the whole process of product design. An interactive wine packaging that basically met the user's requirements was obtained. The unconscious stage of user behavior could reduce the user's operation steps and reduce the cost of learning and use. The basic framework of behavioral experience theory can effectively extract the user's unconscious stage, implementation gap, and evaluation gap, which can provide good design guidance for interactive design with products, and explore new methods of interactive packaging design. The design not only provides a theoretical research reference for packaging design, and but also expands the theoretical application research of behavioral experience.