The work aims to determine the emotional demand priority of consumers for Jingning apple packaging by Kano model, and design an apple packaging that represents the culture characteristics of Jingning region. Firstly, a demand survey on consumers was conducted, a hierarchy model of consumer demand elements based on emotional design theory was built to analyze consumer demand, and the final design elements were determined in combination with Kano model sensitivity ranking. Then, in-depth research on the theme selection, composition form and other aspects of Jingning paper-cut was conducted, the cultural connotation and moral of Jingning paper cutting were extracted, and finally the scheme was evaluated through the fuzzy comprehensive evaluation method. The process of packaging demand analysis was more objective with the help of Kano model. Meanwhile, the exploration and practice of apple packaging design regionalization combined with local folk art provided a positive reference value for the follow-up inheritance of local culture. Through the extended research of Kano model, it provides a reference for Jingning apple packaging design. It effectively avoids the problem that the results of a single Kano model are too subjective to obtain, which helps focus on the design elements required by target consumers.