The ancient street needs to form a strong cultural atmosphere and business environment. The work aims to develop cultural and tourism products with a good sense of experience, and add experience design to existing products, to provides tourists with the feeling of its regional characteristics, enhance their motive of visiting, enable them to rhythmically experience the information conveyed in cultural and tourism products of the ancient street, and form a sense of gaining, satisfaction, identity and other feelings in interacting with the products, so as to promote the development of cultural tourism industry in the ancient street. Based on the CORE model, the observation method, literature research method and exploratory research method were adopted to collect the points with fun experience in cultural tourism products in the current ancient street. Combining brainstorming with the learning gained from the positive experience in games, toys and labor practice, the design action and experience activities were organized, and the psychological process feedback of product experience was emphasized. The innovative experience products and experience processes were designed, and product solutions were evaluated through Likert scale and Kano model. When designing new products, the focus is on showcasing the fun experience of cultural and tourism products, providing ideas and action plans to increase the experience of products on sale, and enhancing tourists' perception of regional characteristics and culture.