The work aims to study the innovative design of traditional culture in southern Fujian with the purpose of developing cultural and creative products themed around the red brick culture in southern Fujian as the "Quanzhou World Heritage", so as to provide practical reference for the innovative application and revitalization of traditional culture in southern Fujian. The unique regional culture of "Quanzhou World Heritage" was explored, the cultural value of red brick architectural decorations in southern Fujian was interpreted and sorted out, and the cultural symbols were extracted. In line with the design concept of "daily life is the rule", it was proposed that the development of cultural and creative products of red brick in southern Fujian should adhere to principles of regional relevance, practicality, emotional resonance, and sustainability. The architectural art of red brick was combined with modern products by innovative means to carry out the practical design of red brick tea culture products in southern Fujian. Combining the unique red brick architectural decorative arts in southern Fujian with the daily lives of its people can lead to the creation of cultural and creative products with distinctive attributes and cultural positioning. This not only brings economic and social benefits to the local area but also contributes to the inheritance and protection of traditional cultural resources in southern Fujian.