The work aims to design the agricultural product packaging around rural revitalization and explore the innovative application of interactive intelligent packaging in agricultural products. Aiming at agricultural products, the interactive intelligent packaging design was taken as the research focus. A comprehensive review of Chinese and international literature and data was conducted to understand the current status of agricultural product packaging design and summarize the concepts, characteristics, design method and principles of interactive intelligent packaging. Subsequently, a case study analysis was employed to elucidate the application of interactive intelligent packaging in the food packaging industry. Finally, in light of the existing issues in agricultural product packaging design, strategic methods and design schemes were proposed for the future application of interactive intelligent packaging design in agricultural products. The interest and interactivity in interactive intelligent packaging design met the new demands of consumers for agricultural products beyond the form and function of packaging. Through the technological, interactive, communicative, and innovative aspects of intelligent packaging design, a robust connection between consumers and products was established, thereby enhancing the value of agricultural products. The interactive intelligent packaging design can offer an effective strategy for rural revitalization. The application of interactive intelligent packaging in agricultural product packaging design aims to fulfill user interaction experience requirements, thereby facilitating the dissemination of rural brand culture, augmenting the market economic benefits of unique agricultural products, and contributing to rural revitalization.