In order to respond to the context of China's rural revitalization strategy and promote the outstanding traditional Chinese "jade" culture of Liangzhu, an immersive design planning and strategy study was conducted on the exhibition space of the Meiling Jade Museum in Meiling Village, Tianmuhu Town, Liyang, Changzhou City.New models of rural museum space design were exploredthrough technological means including VR virtual reality technology, interactive design, digital media, etc. The immersive experience design strategies were explored in terms of immersive experience models, applications of virtual reality technology in the Meiling Jade Museum, cross-media and digital space experiences. Feasible plans and ideas were proposed by participating in rural revitalization implementation activities and working hard on the design methods and paths for future beautiful rural construction. In the design of the Meiling Jade Museum, it is required not only to use new media technology, but also to innovate in design thinking and strategies, use local history and culture as the theme of narrative classic cultural stories, fully integrate rural cultural elements, establish multi-dimensional immersive experiences, enhance the status and influence of cultural tourism in Meiling Village, and support rural revitalization.