The work aims to proposea technology and business-driven collective intelligence innovation design thinkingin combination with the new problems faced by the society in the era of artificial intelligence and the new mission of modern design. With the background of design globalization, the new generation of artificial intelligence and the status quo of digital existence, the innovative nature of collective intelligence innovation design in the new era was expounded, and the multiple connotations of collective intelligence innovation design were expounded from multiple perspectives of technology and business. A design-facilitated, technology and business-driven model was constructed for collective intelligence innovation design, and the advantages of collective intelligence innovation design were expounded with specific cases. Collective intelligent innovation design focuses on the combination of intelligent technology and collective intelligence, which is a spiral innovation evolution at the level of complex systems. With design as the traction, technology as the support, and business as the incentive, the collective intelligence innovation design method borrows the advantages of modern network platform and big data, artificial intelligence, blockchain and other information technology empowerment, using group wisdom synergy to gather more and better knowledge sources in society to help innovation and creation, creating win-win value for society.