The work aims to improve the current Chinese purple clay traveling teapot with serious homogenization of appearance, lack of cultural connotation and other problems and introduce the sense of quality theory into the design of purple clay traveling teapot based on this, to awaken the deep emotional resonance between users and the unique cultural attributes of purple clay traveling teapot and realize the new experience of mobile tea-drinking. According to the characteristics of purple clay art and traveling teapot, the level of purple clay traveling teapot was created, with the starting point of inheriting purple clay culture, reshaping tea-drinking experience, and meeting users' emotional needs. In view of the problems existing in the design of purple clay traveling teapot at the present stage, the sense of the quality theory was integrated to explore the three levels of design strategy, namely, the translation of the cultural imagery of the sense product, the innovation of tea-drinking way of the sense transmission, and the resonance of the emotion of the host and the guest in the sense of the quality experience. Finally, "Half a Day's Leisure" Purple Clay Traveling Teapot was taken as an example for design practice to verify its feasibility. The application of the sense of quality theory to the design of purple clay traveling teapot helps optimize the product appearance, enhance the functional experience, and realize the emotional resonance of the host and the guest, making it a link between cultural dissemination and user's emotion, so as to arouse the deep sense-quality experience of the user, enhance the interactivity of the purple clay culture, and empower and vitalize the Yixing purple clay art industry.