The work aims to construct a brand strategy model of rural culture based on design management experience. Firstly, a literature research was conducted to define the concept and level of design management experience. Secondly, the status quo and background of rural culture brands were analyzed. Thirdly, the mapping relationship between each level of design management experience and rural cultural brand was discussed. Finally, the development strategy of rural cultural brand construction was analyzed from four aspects:service emotion, strategic planning, organizational cooperation and touch point experience. This paper proposes a brand strategy model of rural culture driven by design management experience, which not only takes people's pain points, needs and problems as the entry point under the layer of service emotion, but also improves people's emotional experience and resonance to the countryside and awakens the memory of the countryside. Under the level of strategic planning, the brand strategy design system and brand image design system of rural areas are established with the development goals of foresight, integrity and difference. Under the level of organization and cooperation, the whole rural cultural resources should be flexibly used to stimulate the vitality of rural innovation and maintain the continuous brand innovation. Under the touch point experience layer, the online and offline marketing mode under digitalization is constructed. Based on the integration concept of the five senses, immersive, interactive and personalized experience projects and products services are created to provide a theoretical basis for promoting the construction of rural culture brands.