Exploratory Research of Integrated Tea Packaging Design under the Concept of Low Carbon

CHEN Yongjun, XIANG Shuyu, ZHANG Ruizhi

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (4) : 405-413.

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Packaging Engineering ›› 2024, Vol. 45 ›› Issue (4) : 405-413. DOI: 10.19554/j.cnki.1001-3563.2024.04.045

Exploratory Research of Integrated Tea Packaging Design under the Concept of Low Carbon

  • CHEN Yongjun1, XIANG Shuyu2, ZHANG Ruizhi3
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Abstract

In order to practice the national initiative of energy conservation and emission reduction and make contributions to China's green development, the work aims to explore the design and application of integrated tea packaging under the concept of low carbon, combine the traditional culture with green environmental protection materials, provide a path for the inheritance and innovation of traditional culture, and improve the internal cultural connotation and external visual expression of tea products. The existing problems of tea packaging were analyzed and each life cycle of tea packaging was deconstructed. Then, the low carbon design of green tea packaging was studied by the analytic hierarchy process (AHP) and the prototype of low carbon design of tea packaging was reconstructed. Finally, through analyzing and investigating the preferences of the public on the packaging design elements of popular tea products, the packaging materials, packaging structure and packaging visual design were optimized. By improving the outer packaging structure of tea and recycling the packaging, the new direction of exploring low carbon design research was expanded, and the effectiveness of simplifying the design of packaging materials and visual information to reduce resource consumption from the perspective of product packaging life cycle and design ethics was also verified. The design of tea packaging under the concept of low carbon not only uses environmental protection materials, but also adopts concise design with Chinese cultural elements in the visual design of packaging, which can improve the commercial competitiveness of products and also play a role in spreading traditional culture.

Key words

low carbon; design ethics; packaging design; tea

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CHEN Yongjun, XIANG Shuyu, ZHANG Ruizhi. Exploratory Research of Integrated Tea Packaging Design under the Concept of Low Carbon[J]. Packaging Engineering. 2024, 45(4): 405-413 https://doi.org/10.19554/j.cnki.1001-3563.2024.04.045
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