Under the background of the Internet era, agricultural development has ushered in a new period of rapid development, but it also faces major challenges. How to use Internet technology and resources to strengthen the packaging design of agricultural products, establish China's agricultural product brand and enhance the brand influence is an urgent task to promote the development of agricultural products in the new era. This paper analyzes some problems existing in China's agricultural product packaging in the current period, then analyzes the importance of strengthening agricultural product packaging design and brand promotion, and finally points out the effective strategies for the implementation of agricultural product packaging design and brand promotion under the background of the Internet era.In recent years, China has paid more attention to the packaging design and brand building of agricultural products, and many scholars have also carried out extensive and in-depth research in this field. The quality of product packaging in the sales of agricultural products can not only affect the protection of agricultural products in the process of transportation, but also affect the image of agricultural products, and then affect the market share of agricultural products. It can be seen that under the background of the network era, the packaging design and brand promotion of agricultural products are extremely important, which directly affects the economic income of farmers and plays a very positive role in promoting the development of regional economy and agricultural integration.