The work aims to solve the problems of the low share of ceramic material in the smart water cup market. Representative products in the market were selected and surveyed and the survey data were verified for reliability and subject to logistic regression analysis. Compared with stainless steel, the advantages and disadvantages of ceramic material as the smart water cup appearance were analyzed. The main reasons for the low share were found, which lied in deficiencies of ceramic smart cups in appearance, touch, decoration and weight. Combined with ergonomics and analysis of the needs of major consumer groups, six sets of targeted innovative design programs are proposed to solve the problems. The innovative design of ceramic smart water cup appearance is realized, and the design problems in decoration, touch and weight are eliminated, which can meet the use needs of young, middle-aged and elderly consumers. It can greatly increase the share of ceramic smart water cups in the market and solve the pain point of less application of ceramic smart water cups in the market. At the same time, it can also provide a practical reference direction for the design and innovation of other smart water cups, and has a positive role in promoting the "innovative design" of the water cup industry.