The work aims to propose a design scheme for the delivery electric vehicle modeling that caters to the emotional needs of users. Based on kansei engineering, the perceptual demands were transformed into qualitative and quantitative analysis, the semantic differential method was used to design questionnaire, and the perceptual image words and sample pictures which could describe the modeling of delivery electric vehicle were collected and selected, and the principal component analysis was combined to extract the most representative main factors of modeling design and modeling elements of delivery electric vehicle, to construct a perceptual image mathematical model. Through the method of multiple linear regression, the four main elements of modeling and the perceptual image were quantified with the help of SPSS statistical software. By analyzing the design elements of the front panel, headlights, body frame, and seat cushion of the delivery electric vehicle, the trapezoidal front panel, variant polygonal headlights, polygonal body frame, and slender seat cushion designs that effectively catered to the emotional needs of users for "fashion" and "speed" were designed. It is concluded that the kansei engineering not only effectively excavates user needs, but also intuitively expresses the relationship between sensation and numerical value, and purposefully designs and adjusts the modeling elements of delivery electric vehicle.