The work aims to study the design requirements and strategies for the creative upgrading of agricultural product packaging in rural complex under the context of the integration of three industries. By analyzing and comparing the actual cases of agricultural product packaging in existing Chinese and international rural complexes, the creative strategy of agricultural product packaging overlaid with the concept of integration of three industries was proposed from the specific innovative methods of synthesizing industrial advantages, connecting emotional requirements and importing agricultural products IP, and applied to the packaging practice of special agricultural products in the rural complex of Jinshahe Hongshuling in Hebei. The innovative method of comprehensively refining the industrial advantages and creative elements of agricultural products in the rural complex from the three aspects of rural production, life and ecology was constructed, and an effective way of realizing consumers' emotional connection and digital communication through packaging creativity after industrial integration was elaborated. Under the promotion of policy background and economic development model, the packaging creativity of agricultural products in Chinese rural complexes should fully integrate industrial resources and regional culture, emphasize the narrative rural sentiment, and establish a strong derivative IP image to adapt to the increasingly young consumer groups and Internet sales platforms.