The shaping of the enterprise brand image largely depends on the role of packaging design. A good packaging design not only enhances the added value of products, but also strengthens the market competitiveness of enterprises. The work aims to combine the author's participation in the practical project "Rural Revitalization and Innovation Action for Agricultural, Cultural, and Tourism Development" representing Xi'an Academy of Fine Arts and incorporate regional cultural factors into agricultural products, to bring stronger brand differentiation and enriched brand added value. Then, the local culture embedded behind various commodities are explored and integrated into the packaging design of agricultural specialty products. Through participation in the Rural Revitalization and Innovation Action for Agricultural, Cultural, and Tourism Development, improvements were made to the packaging of agricultural products from the perspective of regional cultural values, graphic elements, packaging forms, materials, etc., in order to promote the development of local agricultural product brands in Mian County and lay the foundation for future agricultural product development.The interpretation and reconstruction of local culture in agricultural products incorporate local geographical features and cultural landmarks into the essence of commodities, thereby enhancing their added value. This has profound significance and impact on the development of rural agricultural specialty products.