The work aims to analyze and explore the application and expression methods of different types of text in beverage packaging design. Firstly, the characteristics of the four types of characters in the visual design of beverage packaging, such as brand text, product name text, advertising text and explanatory text were analyzed. Then, their relationship was discussed and it was concluded that they had different effects on consumers' discovery, cognition and understanding of products. Next, the design application and performance of the four types of characters were explored, and relevant cases were used for analysis and demonstration. Finally, the specific methods and suggestions for the application and expression of different types of characters in visual design of beverage packaging were put forward. With the continuous upgrading of consumption and people's yearning for a better life, characters have greater possibilities and space in the visual design of beverage packaging. The methods and suggestions put forward through analysis and research are instructive to the visual design of related beverage packaging.