Innovative Design of Traditional Pattern Based on Phenomenology

LIU Gang, GENG Xiaojun, SUN Xiaoli

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (6) : 263-269, 348.

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (6) : 263-269, 348. DOI: 10.19554/j.cnki.1001-3563.2024.06.028

Innovative Design of Traditional Pattern Based on Phenomenology

  • LIU Gang1, GENG Xiaojun2, SUN Xiaoli3
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Abstract

Traditional Chinese patterns embody the aesthetic experience, natural philosophy, experiential insights, and beautiful expectations of craftsmen, revealing the changes in social culture and aesthetic consciousness throughout dynasties. Its dual value orientation of narrative and decorative presentation as an "alternative image" has been applied in modern design innovation, but there are still problems such as image misalignment and symbol stacking.To solve these problems, by combing the theory of phenomenology and starting with patterns as elements, patterns were constructed as alternative images and interactive media. Based on the "image consciousness" theory in Husserl's phenomenology, three different levels of representation, object and phenomenon were put forward through the classification of three image objects, and the methods and strategies of different levels of design intervention were proposed to improve the expression of cultural meaning of modernity in pattern design.Attempts are made to explore the authenticity and cultural essence of traditional patterns from the perspective of interactive experience between designers and viewers, in order to provide reference for the translation of traditional patterns in terms of design methods and thinking, as well as aesthetic design with modernity significance.

Key words

traditional patterns; narrative; image awareness; phenomenology

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LIU Gang, GENG Xiaojun, SUN Xiaoli. Innovative Design of Traditional Pattern Based on Phenomenology[J]. Packaging Engineering. 2024, 45(6): 263-269, 348 https://doi.org/10.19554/j.cnki.1001-3563.2024.06.028

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