The work aims to explore the strategy of immersion theory involved in the design of animal husbandry services in agricultural areas, and build a better user experience in the design system of animal husbandry services in agricultural areas. According to the connotation of immersion theory and the development status of animal husbandry in agricultural areas in China, the economic value, social value and cultural value of immersion theory involved in the design of animal husbandry services in agricultural areas were analyzed. Aiming at the problems existing in animal husbandry in agricultural areas and the feasibility analysis of immersion theory, the design strategy of animal husbandry services in agricultural areas under immersion theory was constructed. Firstly, the current situation of animal husbandry in Xinye County, Henan Province was investigated and analyzed. Secondly, the service system diagram and blueprint were designed based on the service design thinking and design strategy. The user-centered service carriers were further designed, such as Hengyong Ranch APP, animal husbandry market, and market supporting application mini-programs, to achieve immersive user experience of animal husbandry in Xinye agricultural area. Finally, through the immersion effect evaluation, the feasibility and importance of immersion theory involved in the animal husbandry in agricultural areas were verified. The integration of immersion theory can improve user experience, promote high-quality development of animal husbandry in agricultural areas, and provide new ideas and methods for the innovative design of Chinese animal husbandry service system.