The work aims to build an innovative design and development mechanism for camping tea sets to meet people's emotional needs and improve their using emotion to camping tea sets. Web crawlers were used to collect and organize users' perceptual vocabulary and sample pictures. Users' experience of camping tea set products during the camping process was analyzed. A perceptual vocabulary evaluation system for camping tea sets was established. The improved EW-AHP was applied to calculate the weight of each indicator and clarify the correlation between perceptual words and camping tea sets. Three product innovation design directions were drawn, and finally the fuzzy comprehensive analysis method was used to score perceptual vocabulary to verify the feasibility of the design plan. In conclusion, integrating Kansei Engineering and improved EW-AHP theory makes the process of collecting, sorting, and analyzing user needs more objective and accurate, providing a data basis for the design and optimization of camping tea sets, and conducting a comprehensive evaluation of the design results to design a more satisfying modern camping tea set products that meet user experience needs.