Visual Design of Wudang's Cultural and Creative Product Based on Cultural Field Theory

HAN Jun, LUO Xinyi

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (6) : 416-421, 433.

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (6) : 416-421, 433. DOI: 10.19554/j.cnki.1001-3563.2024.06.045

Visual Design of Wudang's Cultural and Creative Product Based on Cultural Field Theory

  • HAN Jun, LUO Xinyi
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Abstract

The work aims to comb the symbolic types and cultural imagery in the cultural field of Wudang Mountain, and explore the new ideas of Wudang Mountain's cultural and creative visual design under the guidance of the cultural field theory, so as to make the traditional Wudang's cultural imagery to push forward and merge with the aesthetics of the new era. The cultural and creative visual design of Wudang Mountain was divided into four levels. Through the visual language under different levels, using methods such as deconstruction and reconstruction, variation and reorganization, the visual symbols were extracted and combined with design practice to build a cultural empowerment that met the communication elements of the new era. Unique cultural symbols and cultural imagery in the Wudang Mountain cultural field were extracted and integrated into the design to get a series of cultural and creative product designs with the unique spirit and flavor of Wudang culture. The study of visual element symbols of Wudang Taoist culture based on the field perspective can more comprehensively explore and display the cultural characteristics of Wudang, can condense the cultural symbols from the historical lineage and humanistic customs, combine traditional and modern aesthetic features, give fun and spirituality to the cultural symbols, and more clearly and effectively communicate Wudang's culture to the public.

Key words

cultural field; Wudang's cultural creation; visual design; cultural symbols; deconstruction and reconstruction

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HAN Jun, LUO Xinyi. Visual Design of Wudang's Cultural and Creative Product Based on Cultural Field Theory[J]. Packaging Engineering. 2024, 45(6): 416-421, 433 https://doi.org/10.19554/j.cnki.1001-3563.2024.06.045

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