The work aims to explore the innovative product design method of combining Shu brocade with bamboo craft to design for life, thus revitalizing intangible cultural heritage under the background of severe challenges such as the discontinuation of the Shu brocade weaving technique and bamboo craft, lack of innovation, and operational obstacles. Firstly, the development status and aesthetic characteristics of two intangible cultural heritages, Shu brocade and Sichuan bamboo craft, were analyzed. Secondly, the value of innovative product design by integrating Shu brocade and bamboo craft was discussed through market research on existing Shu brocade and bamboo craft products. Finally, specific paths of design innovation were explored across three dimensions:functional innovation, formal innovation, and craft innovation. By adopting product development concepts such as "implantation of regional culture", "support of modern technology", and "combination of diversified materials", this research conducts a series of product design practices involving bags, stationery, and tableware, and successfully realizes the organic fusion of Shu brocade and bamboo craft. This integration not only effectively controls product costs, enriches product categories, and generates new increments but also enriches cultural connotations. It achieves a two-way balance between inheriting traditional crafts and meeting consumer market demands, thereby promoting the continuation of traditional skills and facilitating rural revitalization.