Based on the current market trend and reality of cultural and creative products as the background, to explore the diversified expression of cultural and creative product packaging design. Based on the analysis and explanation and case analysis, the actual situation of packaging of cultural and creative products was analyzed based on the packaging design requirements of cultural and creative products. Then, the design direction was explored based on the characteristics of culture, interest, environmental protection and people-oriented, and the design direction of cultural and creative products was summarized. Finally, combined with the relevant design cases, the specific sensory, emotional and cross-border design practices were elaborated, and the multiple paths of cultural and creative product packaging design were further studied. The research on the current and future packaging design of cultural and creative products from a diversified design perspective, relying on the modern expression and design direction of cultural and creative products, and exploring design ideas and practices at different levels can effectively broaden the creative field of packaging of cultural and creative products, and provide impetus for the current packaging innovation of cultural and creative products. It is worth our further and effective exploration and attempt in the future.