The work aims to sort out and summarize the application of artificial intelligence in the field of design and explore its impact on design processes and designers, while looking forward to the influence trend of artificial intelligence on design industry in the future. VOSviewer tool and bibliometric analysis were used to visualize and cluster the literature on the "innovation and application of artificial intelligence in the design field" from the Web of Science database and deeply analyze the core viewpoints and cases. The four main clusters (AI + Technology Application, AI + Design Process, AI + Creative Collaboration, and AI + Reflective Impact) were discussed, particularly with the focus on the influence of artificial intelligence generated content (AIGC) technology on design methods and design processes and its role in enhancing innovation and efficiency was highlighted. Additionally, AIGC poses new challenges and redefinition requirements for designers' traditional roles and design originality. It is predicted that artificial intelligence will be further integrated into the design process in the future to promote design innovation, pay more attention to the originality and responsibility boundary, and explore a new mode of cooperation between artificial intelligence and designers. Through a comprehensive review of the application of artificial intelligence in the design field, it provides valuable theoretical reference and development direction for the integration of design innovation and artificial intelligence in the future.