Design Methods for Influencing Behavioral Changes Driven by Perceived Logic

LIU Ying, YI Xiduo

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (8) : 318-327.

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PDF(9305 KB)
Packaging Engineering ›› 2024, Vol. 45 ›› Issue (8) : 318-327. DOI: 10.19554/j.cnki.1001-3563.2024.08.034

Design Methods for Influencing Behavioral Changes Driven by Perceived Logic

  • LIU Ying, YI Xiduo
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Abstract

The work aims to study the design intervention method of influencing behavior changes by understanding user perception. Taking behavioral influence as the research perspective and combining the behavioral model and lifestyle design "IDR" methodology, the interaction design ideas based on influencing psychology and behavioral change were proposed and demonstrated with the aid of typical case studies. The ideas and methods of influencing behavioral change driven by perceived logic were analyzed and the characteristics of interaction based on influencing psychology and behavioral change were summarized. Finally, an interaction design model based on influencing psychological and behavioral change is constructed to provide new design ideas and strategic ways for assisting designers in achieving the desired effect and influencing psychological and behavioral design.

Key words

perceived logic; behavioral change; behavioral influence

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LIU Ying, YI Xiduo. Design Methods for Influencing Behavioral Changes Driven by Perceived Logic[J]. Packaging Engineering. 2024, 45(8): 318-327 https://doi.org/10.19554/j.cnki.1001-3563.2024.08.034
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