The work aims to explore the method of integrating traditional patterns into cultural and creative products, so as to better express the profound connotation of traditional culture, make the products more powerful, and improve the cultural value of cultural and creative products. Literature and case study were conducted to analyze and discuss the significance of integrating traditional patterns into cultural and creative product design, the application methods of Chinese traditional patterns in cultural and creative product design, and the suggestions of Chinese traditional patterns in modern design in detail in combination with cases. In conclusion, the traditional patterns have a very long history. They bear the changes and inheritance of Chinese culture for thousands of years and have great national characteristics and high artistic values.