The work aims to sort out the current situation and existing problems of rural areas in Luoyang County in the context of rural revitalization strategy, and explore the strategy and practice of building beautiful rural areas through artistic empowerment. Teachers and students were organized to set up a "Chuangyi Aid" public welfare club, connect projects with towns and enterprises through curriculum introduction, combine rural cultural resources and industries, and propose improvement strategies from the aspects of planning empowerment, design empowerment and cultural empowerment in view of the pain points existing in rural development. As a result, the team relied on the course of village renovation planning and design, as well as the "Central Plains Rural Revitalization Research Institute" of the college, to complete multiple rural planning, visual image design, packaging of rural agricultural products, and brand design projects to assist in rural development. The students of the Charity Society were trained in the project practice. They participated in the 8th China International "Internet+ ntrepreneurship Competition and won the National Bronze Award. In conclusion, art empowerment is an effective path for creative protection and innovative development in rural construction. It is suggested to actively participate in rural planning and visual image design to create the brand image of the village, empower the quality industry of the village through product design, packaging, and brand design, thereby tap into the development potential contained in the countryside and promote the formation of a new pattern of beautiful rural construction.