The work aims to integratethe traditional value of Zhuang embroidery balls based on the perspective of IP development, analyze the contemporary value of Zhuang embroidery balls in the new context, and put forward specific strategies for the implementation of embroidery ball IP construction. Based on the theory of cultural matrix, the derivative relationship between Zhuang culture IP and embroidery ball IP was analyzed. The function logic, exchange economic logic, symbolic exchange logic and symbolic value logic were analyzed to explore the value of embroidery ball IP based on Jean Baudrillard's "logic of things". Through the interpretation and exploration of the traditional value and contemporary value of Zhuang embroidery balls, the paper put forward the specific implementation path for construction of Zhuang embroidery ball IP focusing on the emotional, multi-symbolic content and cross-border visual trend through the development of examples from three aspects of emotional content, cultural content and marketing means. It is required to explore the contemporary value of Zhuang embroidery ball IP, form a systematic, holistic and overall development of Zhuang embroidery ball IP, and improve the national cultural soft power while creating a new growth point of regional cultural industry.