The work aims to improve the packaging design level of local characteristic agricultural products and assist in the implementation of rural revitalization strategy.Through literature review and questionnaire survey, the current situation of agricultural product packaging in China and the packaging needs under the background of rural revitalization were understood. Based on local characteristic agricultural product packaging design cases, suggestions for optimizing local characteristic agricultural product packaging design were proposed.Suggestions for optimizing the packaging design of local characteristic agricultural products in the context of rural revitalization were proposed from five aspects:building local characteristic agricultural product brands, enhancing environmental awareness, ensuring packaging sustainability, improving packaging intelligence level, and cultivating professional talents in agricultural product packaging design.Packaging design is crucial for the development of local characteristic agricultural product industries. Improving the level of packaging design for local characteristic agricultural products is an essential part of the rural revitalization process.