The work aims to explore a kind of product design mode which meets the needs of modern society and users from the perspective of ecology. The principles of packaging design based on the ecological concept were analyzed, and the strategies of modern packaging design from the ecological perspective were discussed with case explanation. In conclusion, modern packaging design should follow the principle of culture, simplicity and economy. In modern packaging design, designers should make reasonable and effective use of resources, emphasize the harmony and unity between man and nature, reduce visual pollution and convey correct spiritual ideas; and improve the reuse of packaging materials.