In recent years, various industries have been striving to create their own IP for spreading the culture and enhancing the economy. As one of the outstanding Eighteen Tombs of the Tang Dynasty in Guanzhong, Qiaoling contains enormous tourism resources and exploitable IP content. However, it has problems such as low visibility and severe damage to cultural heritage. Therefore, in order to promote the regeneration of Qiaoling culture, the work aims to propose several strategies for developing IP roles. Firstly, the Qiaoling culture was sorted out through literature, online materials, and on-site investigations to determine the specific carriers and IP design elements of cultural symbols. Secondly, based on a large number of successful IP role design cases related to historical and cultural heritage, and through comparative analysis, the development strategies were explored from three levels of "visual image construction", "spiritual and emotional communication", and "role story derivation" based on the particularity of Qiaoling. Finally, IP design practice was conducted to verify the feasibility of the strategy. Designing and presenting the cultural symbols of Qiaoling in the form of IP roles is a correct choice, which not only enables the audience to understand history, become familiar with Qiaoling, and achieve the protection and promotion of traditional cultural heritage, but also provides inspiration and reference for the design of such IP roles.