Objective:To explore the redesign strategy of traditional handicraft cultural and creative products, improve the comprehensive level of traditional handicraft cultural and creative products, and promote the application of traditional handicrafts in cultural and creative product design. Method:By using literature review, observation, and case analysis methods, the unique features of traditional Chinese handicrafts and the current application of traditional Chinese handicrafts in cultural and creative product design were deeply explored, and the main shortcomings and corresponding redesign strategies were summarized and summarized. Conclusion:Although traditional handicrafts have important value for cultural and creative design products, there are objectively some problems in their application, which to some extent affect the effectiveness of traditional handicrafts in the design of cultural and creative products, greatly reducing the application effect of traditional handicrafts.In response to these issues, we should redesign traditional handicraft cultural and creative products - innovatively integrating traditional handicraft elements into cultural and creative products, enriching the infiltration of traditional handicraft culture, emphasizing the effective combination of modern design concepts and traditional aesthetic ideas, and focusing on the practical design of cultural and creative products.