Objective:To explore the application value of auspicious patterns in modern cultural and creative products, and explore the application strategies of auspicious patterns in modern cultural and creative product design, so as to open up more ideas for modern cultural and creative products.Methods:The application theory and cases of auspicious patterns in modern cultural and creative products were analyzed by theoretical research and case study.Conclusion:Designers should make good use of traditional auspicious patterns to enhance the artistic and cultural value of cultural and creative products with the characteristics of auspicious patterns, thus contributing to the inheritance and development of traditional culture.