The work aims to promote the excellent traditional Chinese culture and explore the application strategies of traditional cultural elements in digital advertising through digital advertising communication. The questionnaire survey analysis was conducted to analyze the audience's understanding of traditional cultural elements in digital advertising and identify the problems existing in the application process of traditional cultural elements in digital advertising. Based on the shortcomings in application, the application strategies of traditional cultural elements in digital advertising were summarized. By analyzing the audience's cognition and existing problems, the methods of excavating the creative connotation, innovating in the application of traditional cultural elements, docking users' interests and telling cultural stories well can be used to make the traditional cultural elements play a better communication effect in digital advertising.