The work aims to explore the theme-based design logic and methods of Li pottery packaging and expand the theme-based deepening orientation of packaging design elements based on the creation idea of "Logos and Utensils Interaction". By analyzing original pottery techniques, its dilemma was explored. Combined with the native culture and patterns of Li, theme types that could connect with the modern life context were extracted. An event-based approach was used to refine theme attributes and turn them into design factors to set the experience and functionality of theme packaging, so as to obtain a practical theme-based design scheme of Li pottery packaging and conduct theme-based deepening research of packaging design elements. The themes of "Longevity, Pregnancy, Love, Richness, Happiness pottery packaging, and then develop the theme-based design method of Li pottery packaging, and deepen the packaging design elements in terms of shape, structure, visual, and material based on the theme, with conceptual design renderings of Li pottery packaging presented. In conclusion, the present design of Li pottery packaging is too "original" in attribute, resulting in the ignorance of Li pottery and its outer packaging in the design level, and the self-preservation of Li pottery in the process techniques, design logic, packaging concept. Therefore, the paper puts forward the theme-based design strategy and method of Li pottery packaging to promote the systematic upgrade of packaging design.