The work aims to analyze the relationship between creative and cultural product development and IP construction of regional culture from the perspectives of local historical and cultural figures' ideological dissemination, historical figures' brand promotion, and development of product design to promote the innovative development and creative inheritance of excellent regional traditional culture. The Peircean trichotomy of signs was used to reverse the path of cultural creation design. The development mode of creative cultural products of regional historical and cultural celebrities was discussed with Chuanshan cultural and creative model as a specific case. It points out that the three levels of cultural excavation, cultural creation presentation and expression carrier should be designed as an organic whole. It is believed that the essence of cultural creation is to form a symbol carrier through a certain external materialized cultural creation form, and to give specific meaning to the deductive object with the design method of IP content, so as to achieve the goal of giving specific cultural connotation to cultural creation symbols.